The second distinct area where a business coach can help is when the client knows what he or she should be doing, but isn’t doing it - or – when the client is knowingly doing something he or she should not be doing but continues to do it anyway. This is what we call “personal effectiveness.”
Many personal effectiveness issues stem from bad habits and addictions. Others actually stem from personal strengths that are overused to the extent that they turn into weaknesses. For example, think of how strong a bull is… That’s not an asset when you put him in a china shop!
Personal effectiveness starts with knowing yourself and knowing your own personal vision and goals. Then it moves to how you interact with other people of all personality and behavioral types. Ultimately, personal effectiveness is about behavior that is congruent with values. It is about being mentally, physically, emotionally, and spiritually healthy.
Considering all the pressures in our world, it is very difficult to maintain personal effectiveness without paying ongoing, deliberate attention to it. A business coach provides the structure and knowledge necessary to help people maximize their own personal effectiveness.
Check back for upcoming posts on A Safe Place and The Difference Between Coaching and Consulting.
Heike Heemann, business coach and advisor, brings over 20 years of business experience to her blog.