Personal Branding has become essential for the careers of many people in the 21st century. With millions of people using social media on a daily basis, your personal (and business brands) on social media can make or break your growth potential and income.
Let's start with a definition as found on Wikipedia:
"Personal branding is the practice of people marketing themselves and their careers as brands.... the personal-branding concept suggests ... that success comes from self-packaging....
Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group or organization."
(as found at https://en.wikipedia.org/wiki/Personal_branding)
With that in mind, I think LinkedIn is an essential tool to build your brand for all of the following types of people:
You can add the word "potential" or "future" in front of any of the above.
How can an active presence on LinkedIn help all of these people with their personal brand or reputation?
Considering all of the above, I believe that part of your reputation can be based on your presence on LinkedIn. It's the first place I look up someone I speak with, receive a call from or research people for other reasons.
Continuing along the social media theme, you may also want to check out Sara Grillo's post on "3 Easy Ways to Monetize Social Media".
Which of the above is most important to you? Do you see other reasons why LinkedIn is important - or even essential - to your personal branding and marketing efforts or do you have a different opinion?
What is your view on this topic? Please share it in the comments below.
And one more thing: If we aren't connected yet, how about changing that? Send me an invitation.
Heike Heemann, LinkedIn and career coach, brings over 20 years of business experience to her blog.