Does Business Coaching Work? A Client's Experience

When I first met Heike I had just started my marketing business, Ruff Draft Solutions. She delivered a wonderful presentation on the value of networking and LinkedIn while guest speaking at Annapolis Rotaract Club in April 2014. 

I followed up with her that evening and she shared a number of resources, including SCORE, LinkAnnapolis, The Small Business Administration and Meetup.com. 

After meeting with Heike for a free consultation, I knew committing to her business coaching would be an invaluable investment in order to grow my business. Heike helped me prioritize and establish short and long-term goals to keep me focused and motivated each week. When starting a new businesses, you feel as though you need to wear many hats – be the sales and marketing team as well as the secretary, accountant, IT provider and then actually get some work done for your clients. Heike does a great job with establishing how to effectively implement block scheduling to balance all tasks to have productive days. She even provided me tips on how to stay motivated by regularly recording a list of accomplishments to review on the days when nothing seems to be going my way. 

Heike provides wonderful advice on how to be more efficient using technology. She suggested that I take advantage of a CRM system to better manage leads and current clients, helped me establish an effective system to organize business cards using Evernote and how to properly send e-mail follow ups after networking events. 

I attended Heike’s LinkedIn seminar that provided detailed statistics, tips and tricks, dos and don’ts and how to design your profile to set  you apart from the competition. After applying what I learned, Heike spent a coaching session with me reviewing my LinkedIn page in depth, providing individualized suggestions and improvements.

I really appreciate Heike’s ability to be reached and her prompt e-mail responses to the variety of questions I had outside of our coaching sessions. 

She helped restore my confidence to approach and land large-scale clientele and corporations, how to handle companies that are not a good fit for me and whether to pursue employment at marketing firms versus freelancing. Heike also provided me many helpful documents to prepare for our sessions, including a vision statement, mission statement and business plan. 

With Heike’s passion to see her clients succeed combined with her business expertise, I highly recommend individuals and businesses to pursue her coaching services to reach their full potential.


This blog post was written by Jenna Soneira, Owner of Ruff Draft Solutions.

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